Visual identity
How the mark was built, and why.
Not a style guide for its own sake — a short account of what the name means, what the mark is doing, and the few rules that keep it from drifting.
The name
Divan · دیوان
In Arabic and Persian, a دیوان is two things at once: a collected body of writing — an anthology, everything an author left behind — and the council chamber where a matter is weighed before it is decided.
Both meanings describe the work. A film arrives as scattered material and leaves as a collected, ordered thing. And somewhere between those two states, someone has to sit in a room and decide what stays.
The mark
One line, transformed three times.
The mark is not three symbols stacked together. It is a single line of text that changes twice as it descends — the same journey the company puts a film through, read top to bottom.
- 01
A line of text
The top bar is plain. A written line, nothing else. This is the script — where every project starts.
- 02
The line opens into a lens
The middle bar is the same line, with an aperture cut out of its centre. The moment writing becomes an image.
- 03
The line becomes a timeline
The bottom bar splits into a filled portion and a remainder, divided by a playhead. The edit — what has been cut, and what is still ahead.
Palette
Ink, paper, brass.
Ink
#0B0C0E
Backgrounds. Nearly black, never pure black.
Paper
#F3EFE6
Body text. Warm, off-white, like aged stock.
Brass
#C9A04A
The mark, accents, links. Used sparingly.
Ash
#8B8676
Secondary text, captions, metadata.
Typography
Three faces, one voice.
Instrument Serif
Latin display — headlines and the wordmark
From the written word
Amiri
Arabic display — headlines only
من الكلمة إلى القَطْعَة الأخيرة
IBM Plex Sans Arabic
Body text, both languages
Writing · Filming · Post — كتابة وتصوير ومونتاج
Rules
Five things not to do.
Don't translate the wordmark
It reads Divan Film in every language, including on the Arabic pages. One name, one spelling, everywhere.
Don't mirror the lockup
On Arabic pages the logo moves to the right edge with the page direction, but its internal order never flips — mark first, then the name.
Don't crowd it
Keep clear space around the mark equal to the height of one bar. Nothing enters that margin.
Don't recolour it
Brass on ink, ink on paper, or solid white. The mark is drawn in a single colour — it never carries two.
Don't go below 16px
Under that the aperture closes and the mark stops reading. Small placements use the simplified icon.